Joe Rich

Joe Rich
Joe Rich

you can't stop the Ultimate Male. shit, you can't even hope to contain the Ultimate Male! i think our nickname for Joe gives him a chuckle, but we bestowed it on him with 100% sincerity and respect. Mr. Rich is one of the most influential riders in BMX, whether he'll admit to it or not, and always inspires us to take a different look at things. cool as the other side of the pillow, Joe moves at his own pace, and that's why we love him. without his support and help, Empire BMX wouldn't exist. respect due


you can't stop the Ultimate Male. shit, you can't even hope to contain the Ultimate Male! i think our nickname for Joe gives him a chuckle, but we bestowed it on him with 100% sincerity and respect. Mr. Rich is one of the most influential riders in BMX, whether he'll admit to it or not, and always inspires us to take a different look at things. cool as the other side of the pillow, Joe moves at his own pace, and that's why we love him. without his support and help, Empire BMX wouldn't exist. respect due

Okinawa Nathan

I doubt you remember me Joe, but your story and words of encouragement helped me more than you will ever know. I tore my ACL, LCL, MCL, and meniscus (aka my knee exploded) when I was in Okinawa with the Marines. Empire was like therapy. Your emails and the entire staff (circa 2011) helped me see that my career and passion for bmx wasn't at an end. These days I'm back to 99% and staying strong. I stay up with my physical therapy strengthening exercises still, and I tuck and roll a whole lot more lol. Thanks Joe and thanks Empire. You're a part of my life in a way you never knew.

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