Joe Rich

Joe RichJoe Rich
Joe Rich
Joe Rich

you can't stop the Ultimate Male. shit, you can't even hope to contain the Ultimate Male! i think our nickname for Joe gives him a chuckle, but we bestowed it on him with 100% sincerity and respect. Mr. Rich is one of the most influential riders in BMX, whether he'll admit to it or not, and always inspires us to take a different look at things. cool as the other side of the pillow, Joe moves at his own pace, and that's why we love him. without his support and help, Empire BMX wouldn't exist. respect due